What Beast Games Means for The Future of YouTube
The game show made by MrBeast in collaboration with Prime Video is breaking records left and right, becoming the most-viewed show on the platform in over 82 countries. Insane numbers, especially for a YouTuber. I mean, it wasn’t even considered a “job” until 7 or 8 years ago. It’s a great achievement for MrBeast and other YouTubers as well; they are taken a lot more seri ously by the whole world now, and a large portion of that credit does go to MrBeast. Jimmy Donaldson has also pioneered what we call “production-heavy videos” in the modern era of YouTube. His budgets have exceeded a million dollars per video several times now, which is great, but it does take away from what YouTube was made for in the first place: bridging the gap between audiences and creators, one that is a chasm in Hollywood. Let’s rewind a bit. MrBeast built this empire on YouTube with ideas like spending 24 hours on top of a mountain or buried alive. It was content that felt fresh (ironically), personal, an...