Perspective Matters
Apple. One of the most valuable companies on earth. To their fanbase, they can do no wrong. Whether that is restricting user’s to just the App Store for their app needs, or taking a gigantic 30% cut from the app developers, Apple themselves, along with their fans, have always stood by their decisions. Until now. The infamous Crush ad. The intended sentiment being that all of the people’s hard work has gone into making the iPad. Yeah sure. Makes sense. View it from another perspective, however, and it transforms itself into something completely different: crushing the sculptures and the keyboard, as they are old news. Now, after crushing it’s competition, the iPad stands alone. The iPad can do everything those things can do. This little slip up made Apple apologize. Because they did not consider what the ad would seem like to someone who actually does play the instruments, or who makes sculptures. There are several other examples that remain, of course, but this gives a goo...